Just by pointing
you find out
“What’s that?”

The iPointer ID Engine enables:

1. The use of Smartphones as pointing devices to identify objects in your surrounding.
2. App Developers to use objects in the real world as infrastructure for delivering relevant content.
3. Content Owners to distribute their data to individuals upon a simple request.
4. Smartphone Users to access relevant content with ease just by pointing their phone at the object of their interest.

App Developers spend a lot of time making sure content is accessible in a simple and intuitive way. Content providers, whether in the form of actual businesses or their advertising agencies, want their content distributed. They currently distribute it broadly, but perhaps only because that is the status quo for finding the one-in-fifty users who considers their services relevant at that moment.

Users, on the other hand, simply want the question
“What is that?”
answered
right now, right here,
and with the least amount of interaction,
keystrokes, lookups, or buttons to push.

With the iPointer ID Engine,
relevant information about real world objects
is now just one click away.